About Perfocal

Who are we, why do we exist and where are we going

Our Mission

Enabling great photography for everyone's story

Photos are memories captured forever, but photographing shouldn’t hinder the enjoyment of our life stories. Our mission is simple: enabling everyone to book a great photographer affordably, in the easiest way possible.

Perfocal team photo

How we are different

You want the best photographer for the best price, not the cheapest photographer you can find. That’s why our system doesn’t require photographers to bid for jobs. Instead, our smart algorithm matches you with the best photographer available. For a transparent, fixed fee, you get a guaranteed experienced photographer. How? We have a thorough pre-screening process which involves: assessing their portfolio, cataloguing their equipment and understanding about their specialities.

Once the shoot has taken place, your pictures are polished by our specialist editors before arriving into your gallery. This allows photographers to spend more time taking high quality shots, without the worry of the tedious editing process which usually follows. Our process ensures both high quality and fast delivery of your photos.

The birth of Perfocal

Perfocal came into existence in 2015, when founder and keen photographer, Tony Xu, recognised the difficulty in hiring great photographers from such a fragmented market. He further realised photographers are spending more time self-marketing than actually shooting!

It immediately gained attention by winning the Venture Further competition, sponsored by the University of Manchester. Later, the team joined Mass Challenge, one of the world’s largest start-up accelerators that has seen several high-profile successes like Handy.com and Turo.com. Following the programme, Perfocal secured a round of angel investment to develop the platform which was then backed by London VC Fuel Ventures, founded by award-winning entrepreneur Mark Pearson.

We're now focused in growing the service and bringing it to more regions & countries.

Perfocal in numbers

5 star ratings on Trustpilot
Happy customers
Photos delivered
Photographers available in the UK