About Perfocal

Photos are memories captured forever, but photographing shouldn’t hinder the enjoyment of your event. Our mission is simple: enabling you to book a great photographer affordably, in the easiest way possible.

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How we are different

You want the best photographer for the best price, not the cheapest photographer you can find. That’s why our system doesn’t require photographers to bid for jobs. Instead, our smart algorithm matches you with the best photographer available. For a transparent, fixed fee, you get a guaranteed experienced photographer. How? We have a thorough pre-screening process which involves: assessing their portfolio, cataloguing their equipment and understanding about their specialities.

Once the shoot has taken place, your pictures are polished by our specialist editors before arriving into your gallery. This allows photographers to spend more time taking high quality shots, without the worry of the tedious editing process which usually follows. Our process ensures both high quality and fast delivery of your photos.

The birth of Perfocal

Perfocal came into existence in 2015, when founder and keen photographer, Tony Xu, recognised the difficulty in hiring great photographers from such a fragmented market. He further realised photographers are spending more time self-marketing than actually shooting!

It immediately gained attention by winning the Venture Further competition, sponsored by the University of Manchester. Later, the team joined Mass Challenge, one of the world’s largest start-up accelerators that has seen several high-profile successes like Handy.com and Turo.com. Following the programme, Perfocal secured a round of angel investment to grow the platform.

We’re focused on ensuring perfection in every aspect of the service before we bring it to the rest of the world. For now, you can book one of our many photographers in London and Manchester, but you can expect our professionals in other cities very soon!

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Vetted pro photographers · Dedicated retouching
48 hours delivery · Save up to 50%

Brands we've worked with

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