Creating a Trustworthy Brand with Professional Photography

Creating a Trustworthy Brand with Professional Photography

Photographing Spicerhaart's Estate Agents throughout the UK

Spicerhaart Group is the largest independent estate agency network in the UK operating across 250 locations. During the coronavirus pandemic, like many organisations, they announced plans to expand their virtual offering. Spicerhaart now have Partners working from home with the support of local Property hubs, allowing for full area coverage without the need for additional physical branches.

However, Real Estate is already ranked as one of the least trusted industries in the UK and by shifting to a remote-working model they risked reducing agent-customer trust even further.

So, Spicerhaart knew they needed to bring their Estate Agents to the foreground of their brand and rebuild trust within local communities. How did they achieve this? Through photography. Capturing images of their Estate Agents enabled them to create online profiles of their team and build greater trust within local communities.

Perfocal Photoshoots: 100 total
Shoot locations: UK-wide
Shoot durations: 2 hours

Spicerhaart have booked 100 photoshoots with Perfocal to take place across the UK. We're about half way through and have sent photographers all over the country to capture their Estate Agents in their home towns.

We’ve used Perfocal for a lot of photoshoots and all have had a consistently great quality and quick turnaround! - Hannah, Digital Content Executive at Spicerhaart

Thanks to a bespoke photographer brief, we are able to align all of our photographers collaborating across different locations. This briefing details the image variations, style preferences and specific photography requirements (focus lengths / ISO settings / shutter speeds / white balance / built-in sharpening) for each shoot. We also bring the image editing and QA checks in-house, to ensure we are delivering the highest quality and consistency across shoots.

Professional Headshots:

Local Area Shots:

Landmark Shots:

Are you thinking about booking a photographer for your business? Great idea! It's imperative to have a reliable and professional photographer on-hand to help with your businesses imagery, to drive conversions and to boost your businesses success. You can also use these photos for your business promotion via email; for example, in your SaaS marketing email templates, to make them more appealing and engaging. In general, using email marketing for SaaS can be one of the best solutions to your company to get more engagement and always be connected.

Partner with Perfocal and you have access to 1,000+ photographers who specialise in different photography services and can serve your needs across the UK. We guarantee quick and simple booking, an amazing professional photographer who will travel to you, and 48 hour photo delivery every time.

Email our Head of Partnerships at for more information or book your commercial photoshoot directly via the button below!

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Holly Simmons

Holly Simmons

Hey! ? I work on the Business Development team at Perfocal, driving our b2b partnerships and sales mostly. In my spare time I'm usually found behind a camera taking wildlife/landscape photos ?